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26 Mar 2026

PICTURES: Familiar faces line out for Kildare's Newbridge Silverware launch

Launch of brand new ‘Legendary Blue Box’ campaign including exciting video

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There was lots of familiar faces at the launch of Newbridge Silverware’s brand new ‘Legendary Blue Box’ campaign last Thursday, May 15 — a tribute to timeless style and craftsmanship.

Arthur Gourounlian, international choreographer to the stars produced and directed the dance video which sees dancers perform in the Newbridge Silverware showroom and factory, depicting the style and essence of the famous Newbridge Silverware Blue Box.

The exciting new video will be shared today via social media at 7pm to coincide with the Eurovision Song Contest. The video is a complete first for Newbridge Silverware and marks the next chapter in the history of the famous Irish lifestyle company which was established in 1934. www.newbridgesilverware.com

PICTURES: Conor Healy/Picture It

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