Kildare based companies launch in SuperValu stores

The Drew Drop Brewhouse and Fully Free from Co. Kildare are two of 25 new food and drink producers now launching their products in selected SuperValu stores across Ireland, following their completion of the Food Academy programme.

This marks an exciting new chapter for the Drew Drop Brewhouse and Fully Free as they bring fresh, locally made beer and plant based cheese spreads to selected local SuperValu stores.

The Drew Drop Brewhouse is an innovative beer-brewing company based in Kill, Co. Kildare. The beer is award-winning and brewed in small batches, given the necessary time to condition and mature.

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Fully Free is a business specialising in handcrafted, dairy-free cheeses made entirely from cashew nuts, which is fermented to develop a deep cheesy taste. 

This launch highlights the growing impact of the Food Academy in shaping Ireland’s food innovation landscape.

By supporting new and growing producers, the programme not only cultivates entrepreneurship but also strengthens Ireland’s vibrant food culture and ecosystem.

It ensures that consumers have access to a diverse range of local, high-quality products while nurturing the creative, sustainable, and forward-thinking brands that will define the future of Irish food & drink.

The Food Academy, now in its 12th year, is a partnership between SuperValu and the Local Enterprise Office and is the only accredited producer development programme in Ireland, from Technological University Dublin (TU Dublin).

Food Academy offers participants a certificate in Food Entrepreneurship and a robust combination of mentoring, industry insights, and retail strategy.

Through expert-led workshops and direct engagement with the Food Academy team, producers refine their products and build the skills needed to succeed in a competitive retail environment.

The programme’s results speak volumes: Food Academy products have exceeded €260 million in retail sales, with a projected €30 million in sales for 2025 alone.

Luke Hanlon Managing Director SuperValu said: “SuperValu proudly supports local Irish businesses, working closely with Food Academy participants to drive strong product launches and customer engagement.

“This year’s participants will get valuable exposure to connect with shopper and showcase their brands. We’ve seen firsthand how the Food Academy helps innovative food and drink businesses thrive. The exceptional quality and taste of the products year after year, showcases Ireland’s incredible talent and passion.

“As the food sector evolves, the Food Academy remains at the forefront – fostering innovation, empowering entrepreneurs, and building a more resilient, sustainable industry. It’s more than a programme; it’s a movement shaping the future of Irish food. We look forward to seeing this year’s participants make their mark and continue Ireland’s rich tradition of food and drink innovation.”

Ronan Kinsella, Founder of The Drew Drop Brewhouse, said: “I have always been fascinated by the history of beer and the brewing process and wanted to create something unique of my own. In 2019, I opened our microbrewery at The Dew Drop Inn. We use 90% Irish malted barley, ensuring high-quality ingredients in every batch.

“The Food Academy has given us a new focus on our retail products, providing us with the knowledge and resources to grow sustainably. It has also helped us refine our business practices and maintain the high standards required to succeed as a modern, competitive brand.”

Suzanne & Gabor Domotor, Founders of Fully Free, said: “Fully Free began with a personal challenge - my wife, Suzanne, has severe food allergies and cannot eat dairy. We are big cheese lovers, and with over 20 years of experience in the food industry, I set out to create not just an alternative, but a true replacement - aged cheese made entirely from cashew nuts.

“The Food Academy has played a crucial role in our journey. The programme has provided us with invaluable mentorship, industry insights, support on product, brand and packaging development.”