LEFT: Representatives at the launch of 'Paint The Town Red' 2019 last Friday. Pictures: Michael Donnelly
The annual Punchestown Paint The Town Red campaign in association with Bank of Ireland was launched on Friday, April 5.
The initiative asks businesses in Naas, Clane, Kilcullen, Ballymore Eustace and Blessington to get festive and decorate their shopfronts in racing-related themes, with prizes up for grabs for the most creative.
Independent research carried out a number of years ago indicates that around €60 million is generated within the local economy during the Punchestown Festival.
Punchestown CEO Conor O’Neill said the initiative is very important for local business. “In a little under three weeks time, Punchestown expects over 125,000 people to walk through the gates for five days of brilliant sport and atmosphere.
“Most local hotels are fully booked so these racegoers will be looking locally for restaurants, pubs, hair and beauty salons, boutiques, golf clubs, transport solutions and all the various service providers that go with a few days at a major sporting event.
“Paint The Town Red gives a visual and physical link between the business and the event itself. It’s a visual affiliation. We would like to thank Bank Of Ireland for their continued support of this very important project.”
Bank of Ireland celebrate their third year of sponsorship of Paint The Town Red and have generously given a cash prize of €1,500 plus the rental of a Punchestown suite for the winning business to entertain clients and staff at a non-festival raceday.
To enter, email images of the entry to firstname.lastname@example.org by Thursday April 18.
Finalists will be posted on social media on Friday April 26, in advance of the festival launching on Tuesday,