Naas based JZ Flowers signs new Aldi Ireland €70 million deal


Leinster Leader reporter


Leinster Leader reporter


Naas based JZ Flowers signs new Aldi Ireland €70 million deal

Aoife Habenicht, Buying Director at Aldi Ireland and Wayne Rowlatt, CEO at JZ Flowers

JZ Flowers and Aldi Ireland have agreed a new €70 million contract that will see JZ Flowers provide 33 million fresh flower stems annually to Aldi stores nationwide.

The five-year deal represents a major commitment by the retailer to the Naas-based flower supplier, underlining Aldi’s approach to developing long term supplier partnerships.

Having sold almost 4.2 million bouquets in 2018; Aldi is Ireland’s biggest retailer of fresh cut flowers, with one in four flower stems sold in Ireland purchased from Aldi.  Aldi has captured 21.1% value share of all flower sales across the country – the highest of any retailer.

The deal is the culmination of a significant expansion for JZ Flowers, which recently opened a new €1.3 million state-of-the-art packing facility in Naas, on the strength of its growing relationship with Aldi. The 51,000 sq. ft. facility, which employs 54 full time staff, is solely dedicated to supplying Aldi Ireland’s 137 stores with fresh cut flowers.

Considered the most technically advanced flower packing facility in Ireland, it features the latest refrigeration and packing technologies, as well as the largest ‘Vase Life’ testing room in Ireland to ensure customers get the longest possible time from their purchase at home. As a result of this advanced technology, Aldi provides a ‘freshness guarantee’ date on each of its core range flower products.

JZ’s facility also includes an enhanced Aldi Design Centre where Aldi experts choose the best designs for each season to suit Aldi shoppers and current colour trends. 

John Curtin, Group Buying Director Aldi Ireland said; “Aldi Ireland’s five-year contract with JZ Flowers supports our strategy of long-term partnerships with suppliers. We now work with over 175 Irish suppliers and these relationships allow us to provide our customers with the very best products at unbeatable prices day-in, day-out. In turn, our suppliers receive the security they need to invest in their businesses to lower costs and improve quality for Aldi and our shoppers.”

Wayne Rowlatt, JZ’s Director, said; “We are delighted to be one of Aldi’s long-term suppliers in Ireland. Aldi’s unique partnering and sourcing model provides the confidence to invest in and develop our Irish operations. We’re immensely proud of our new facility in Naas and our dedicated team that supply fresh flowers daily for Aldi’s customers throughout Ireland.”

JZ Flowers and Aldi Ireland have partnered since 1999, with JZ Flowers initially supplying Aldi’s Irish stores from its original production facility in the UK. Over 10 years ago, Aldi Ireland approached JZ Flowers and asked them to consider moving operations to Ireland due to the unprecedented growth of Aldi’s Irish business. JZ Flowers subsequently opened its first packing facility in Naas in 2006 to manage the growing volume of Aldi orders.

Sales of fresh cut flowers at Aldi have continued to grow in 2019.

Aldi is now the biggest seller of Fairtrade roses from Ethiopia, with all its Fairtrade roses purchased from the Herburg farm, one of the largest Ethiopian flower growing farms. Sales of Aldi’s roses help fund workers’ access to vital medical services and reduced prices for staple foods. Aldi sold 2.6 million stems of Fairtrade roses in 2018.