An image from the Pep & Co denim range available in the UK
Discount chain Dealz is top open a cut-price fashion concession in its two Kildare stores.
According to the company, it is taking on Penneys with the launch of its cheap fashion ranges.
Prices will start at €1.50 with almost €60 percent of items being sold at €5 or less. The range is already offered at Dealz’ parent company’s Poundland shops in the UK.
Its UK stores sell women’s high-waisted skinny jeans for £10, men’s jeans for £5 and children’s for £4. It also offers school uniforms and beachwear.
Dealz outlets currently sell discounted food, homewares, garden, motoring and novelty items.