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14 Dec 2025
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14 Dec 2025
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Earlier this summer, Guinness unveiled a new exciting music programme with the launch of Guinness Amplify.
Guinness Amplify will turn up the volume for emerging musicians in Ireland by supporting them as they unlock their full potential.
These acts will take to the stage in pub venues across Ireland over five weeks starting in September. There will also be a few surprises along the way, with established talent turning up at various gigs in pubs across Ireland.
To date the line-up includes; Kodaline, Ellie Goulding, Walking On Cars, Daithi, Bastille, Disclosure and Jess Glynne.
Speaking about the Guinness Amplify entries to date, Lisa Fitzsimons, Guinness Marketing Manager said; ‘We are delighted with the response so far from bands and musicians. Over 500 acts, representing an exciting mix of music genres have uploaded their music to the site to date. We’ve been blown away by the quality of the talent and are really looking forward to Amplify Live kicking off in September when we will see the acts take to the stage in pub venues around the Ireland.’
Guinness Amplify will connect the freshest new music talent in Ireland with audiences all over Ireland, as well as providing them with some of the resources and expertise they need to help them along the way.
Speaking about the announcement, Bastille said; ‘We are really excited to play such an intimate gig in an Irish pub and be on the bill with some great Irish bands. Guinness Amplify is providing a great platform for new artists to gain exposure, experience and a fan base.’
The music programme has four key components each designed to cater for the different needs of emerging talent.
Guinness Amplify Live, offering the opportunity to perform in hundreds of pubs all over Ireland from Thursday through to Sunday across 5 weekends, kicking off on the 11th September in Leinster and will rotate around Ireland, focusing on a different region each week over the course of the five weekends. See page 9 of this week’s paper for full gig listings.
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