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06 Dec 2025

Sport dominates 16 of 20 most watched programmes in 2023

Rugby matches saw the most people tune in, according to new research

Sport dominates 16 of 20 most watched programmes in 2023

Former Irish rugby player, Rob Kearney

LIVE SPORTS dominated the most watched TV programmes of the year, it has been revealed. 

Rugby took the top 16 of 20 watched programmes in 2023 according to Virgin Media Television. 

The Rugby World Cup match between Ireland and the All Blacks was the most viewed in the tv channels 25-year history. 

The quarter final defeat beat viewing numbers of Ireland’s victory over Scotland the week before, which pushed it into the second highest watched programme of the year.

Andy Farrell’s side were also responsible for the third spot, with the Grand Slam win over England in March.

The Aintree Grand National also made the top 10, with this year's record best live TV audience for VMTV.

In terms of reality TV and drama, the season finale of ‘I’m A Celebrity… Get Me Out Of Here! 2023’ came in sixth place, while the first episode of Virgin Media Television’s show ‘The Guards’ is also included on the list.

See the full list below: 

* 1: Rugby World Cup Live Ireland v New Zealand

* 2: Rugby World Cup Live Ireland v Scotland

* 3: Guinness Six Nations Live Ireland v England

* 4: Rugby World Cup Live England v South Africa

* 5: Rugby World Cup Live Ireland v Romania

* 6: I'm a Celebrity... Get Me Out Of Here! 2023

* 7: Guinness Six Nations Live Wales v Ireland

* 8: Rugby World Cup Live Wales v Australia

* 9: Guinness Six Nations Live England v France

* 10: Aintree Grand National Live

* 11: Rugby World Cup Live England v Japan

* 12: Rugby World Cup Live Wales v Argentina

* 13: Coronation Street

* 14: Rugby World Cup Live England v Argentina

* 15: Rugby World Cup Live New Zealand v South Africa

* 16: Guinness Six Nations Live France v Wales

* 17: U20 World Rugby Live Ireland v France

* 18: Rugby World Cup Live South Africa v Scotland

* 19: Rugby World Cup Live New Zealand v Italy

* 20: The Guards S2

This is a list of most watched programmes of 2023 to date. The source is TAM/Nielsen/Consolidated Data from 01/01/2023 to 18/12/2023.

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