Niall Morrissey, Kildare County Council; Orla Carey, Tourism Ireland; Martin Miley, Mayor of Kildare; Paul McDonagh, Tourism Ireland, in TI's New York office
A small Kildare County Council delegation spent St. Patrick's Day in New York to promote local visitor attractions. They were briefed on Tourism Ireland’s extensive promotional programme in the United States for 2018, which is in full swing right now.
The United States is the second-largest market for tourism to the island of Ireland.
2017 was the fifth record-breaking year in a row for Irish tourism from the US, when Ireland welcomed a record 1.83 American visitors. Tourism Ireland recently launched a new strategy to continue to grow tourism from the United States, setting out ambitious targets which will see the island of Ireland welcome 2 million American visitors per year by 2021, representing growth of 23%; and will see revenue generated by American holidaymakers increase by 33%, to €1.37 billion per year.