Naas-based Goodfella's Pizza sold for €225m

Green Isle foods sell leading frozen food brand

Sarah Peppard

Reporter:

Sarah Peppard

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sarah.peppard@leinsterleader.ie

Naas-based Goodfellas Pizza sold for €225m

Goodfella's

It has been announced today that Nomad Foods, the owner of Birds Eye, has snapped up Goodfella’s Pizza.

Green Isle Foods of 2 Sisters Food Group, a subsidiary of Boparan Holdings is Ireland's largest frozen food producer headquartered in Naas, sold the frozen food brand for €225m.

Nomad Foods is Europe’s largest frozen food producer and is headquartered in the United Kingdom.

The acquisition also includes the San Marco brand and two frozen pizza manufacturing facilities, with an eye to future expansion.

The Goodfella’s brand, which accounts for the majority of Goodfella’s Pizza revenues, was founded in 1993 and holds number one and number two market share positions within the frozen pizza category in Ireland and the United Kingdom, respectively. 

The deal is expected to be sealed in early 2018.