DWTS' Arthur Gourounlian launches Newbridge Silverware’s brand new ‘Legendary Blue Box’ campaign

Celebrity choreographer and media personality Arthur Gourounlian yesterday (May 15 last) launched Newbridge Silverware’s brand new "Legendary Blue Box" campaign.

The new campaign pays tribute to the craftsmanship of Newbridge Silverware. To launch this campaign, the Dancing with the Stars judge and Kildare resident produced and directed a dance video which sees dancers perform in the Newbridge Silverware showroom and factory.

Arthur's video will be shared via social media tomorrow (Saturday, May 17) at 7pm in order to coincide with the Eurovision Song Contest. 

Speaking about the new campaign, Arthur said: "It was an honour to return to the Newbridge Silverware family, this time stepping in as creative director to lead their first-ever Legendary Blue Box mini-film.

"This was a bold and visionary leap for the brand, unlike anything they’ve done before.

"Sitting at the table with such passionate minds, dreaming, crafting, and channelling the timeless heritage and magic of Newbridge Silverware into something so bold was nothing short of unforgettable."

Photograph supplied by Aileen O'Brien PR. Photo credit: Conor Healy / Picture It

Arthur further explained: "With ten phenomenal dancers breathing life into the story, each embodying the grace, power, and legacy of the iconic blue box, we’ve created something that transcends film.

"My vision was to tell the story in one continuous shot, with no edits and no interruptions, to heighten the emotion and immerse the viewer in the beauty and rhythm of a dream captured inside the box. 

"This is more than a project; it’s a love letter to tradition, elegance, and reinvention.

"I’m beyond proud of what we’ve achieved, and this... this is only the beginning."

"Here’s to the enduring legacy of Newbridge Silverware, may it shine on for generations to come," Arthur concluded.

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