KILDARE OPINION: I’ve been ‘cleanfluenced’ by Mrs Hinch


KILDARE OPINION: I’ve been ‘cleanfluenced’ by Mrs Hinch

Cleaning has actually become 'cool' thanks to Mrs Hinch

It no longer seems like diamonds are a girl’s best friend.... Zoflora and Flash seem to be the way to a woman’s heart now! I hate to admit it, but I’ve been ‘cleanfluenced’ by the Mrs Hinch hype.

For anyone living under a rock, Mrs Hinch, aka Sophie Hinchliffe from Essex, has become a social media sensation, who grew her Instagram following to nearly two million people by sharing her cleaning tips.

It has become a daily ritual for me to look at her story, showing her ‘Hinch Hauls’ of cleaning products, and sharing her tips and tricks to keep your house immaculate.

She has drawn so many people in with her charisma, and somehow makes cleaning seem fun by nicknaming her cleaning supplies and the likes.

I instantly feel the need to scrub the floors, walls, and ceilings after seeing Mrs Hinch’s spotless home.

Instagram has certainly become somewhat of a cleaning culture platform. It has made cleaning ‘cool’.

A Netflix series titled Tidying Up With Marie Kondo has also caused a bit of a stir online. Mrs Kondo is a Japanese organising consultant and author who helps people declutter their homes.

And I know what you’re thinking, it’s absolute madness that someone can make a living by showing people how to clean and declutter their house. But this is the power of social media, I suppose!

I must admit, when I was younger I had a touch of OCD.

I would perfectly place all my belongings in my wardrobe, I needed to colour co-ordinate all my clothes, there couldn’t be one little crease on my bed and I would never let anybody sit on it (my friends still tease me about that to this day). But as I grew older, I grew out of that phase.

Now, I feel like the cleaning craze has hit me again, all thanks to social media. There is just something so satisfactory about watching someone scrub.

I actually find it therapeutic, there’s nothing quite like going to sleep in a clean room.

Mrs Hinch has said in a past interview that cleaning has become a way of coping with anxiety, a comfort.

But it can become an unhealthy obsession for some. Social media can show people’s ‘best bits’, it can put pressure on others to make their home as immaculate as the pages on Instagram.

But one has to remember, they’re only the good bits, nobody’s perfect!

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