Newbridge-based designer Mary Grant, who is known for her signature relaxed style of tunics, knits, dungarees and pinafores, is marking a quarter century in the Irish fashion business this year.
The designer, a graduate of the Barbara Burke College of Fashion, is now based in her own store in Cutlery Road, having previously operated from a design studio in Athgarvan.
Mary has always based her collections on the kind of clothes she would wear herself and attracted a loyal fan base who appreciate her signature look — a mix of glamour and grunge using asymmetrical cuts and beautiful fabrics.
A signature of the label is that pieces from each collection can be worn together in order to create looks year after year.
Mary said: “For 25 years I have designed collections based on customer feedback. Our customers have shared their challenges, their perceived bodily imperfections, how they have hectic lives and need to look good while being comfortable enough to get things done.
“Marrying this feedback with design secrets to flatter every body shape has ticked a lot of boxes for a lot of people who come back season after season to add to their collections. Our iconic pinnies and dungarees are wardrobe centrepieces that you will wear not just for years but for decades. We have people who tell us this every day.
“We are seeing pieces from 15 to 20 years ago now being worn by the next generation.”
Earlier this year, Mary was chosen as the Network Ireland SME Business Woman of the Year in Kildare and she is currently in the process of writing a book which will be launched next year.
To see the new collection, log on to www.marygrant.com.