Naas man, Eoghan Crawford has been appointed Marketing Director of Mars Ireland.
The company today announced the appointment of Crawford as Marketing Director of its Mars Ireland business. Joining the leadership team and leading all of Mars Ireland’s marketing, Crawford will continue to evolve the strategic vision for some of Ireland’s best loved brands across confectionery, chocolate, petcare and gum.
Crawford has built up his marketing credentials at home and abroad working with leading global names in the FMCG sector. The Naas native has a BA in Food Technology Management from the University of Ulster. Beginning his career in Golden Vale, Eoghan has held senior marketing and commercial positions in global leaders Kerry Group and Mondelez.
Bill Heague, General Manager of Mars Ireland said: “We are delighted that Eoghan has joined our team. His experience and expertise in his field speaks for itself, and his insights from an Irish and international perspective will be invaluable for Mars at a national and international level. He cares deeply about our products and our customers and through this lens I can see the evolution of our company and its approach to marketing. We’re proud to have Eoghan lead our team of marketeers and continue to grow our brands here in Ireland.”
Speaking about his appointment, Eoghan said: “I believe in brands and businesses that care for their people and their consumers in equal part. I’m looking forward to working with Mars Ireland and playing a role in developing innovative products that respond to our consumers desires whilst also taking part in the conversation about healthy lifestyles and responsible consumption. I’m looking forward to beginning that journey with a family company that has such strong values that align with my own. I have always been ambitious about my vision, and I want to create and facilitate the realisation of that vision with the superb marketing Associates here in Mars Ireland.”