Gardai say the tragic incident happened in the Jobstown area of the Capital at around 2pm on Tuesday | FILE PHOTO
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08 Oct 2025
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08 Oct 2025
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Document Films are researching a documentary on Joe McKinney, the actor who was made famous overnight in 1994 thanks to the Guinness ad called Anticipation
Document Films are researching a documentary on Joe McKinney, the actor who was made famous overnight in 1994 thanks to THAT Guinness ad called “Anticipation”. Here’s a reminder: https://www.youtube.com/watch?v=ZBi2pu1NUz0&t=13s&pp=ygUYam9lIG1ja2lubmV5IGRhbmNpbmcgbWFu
After Riverdance wowed audiences at the Eurovision and released just before Euro ’94 started, the ad was a massive hit and Joe went viral before there was such a thing.
Document Films are working on a documentary about Joe, the making of the ad, his experiences of that time and the impact it had on his life and career when everything died down.
They are now reaching out to see if readers have any particular memories or stories of the whole craze that swept the nation way back in 1994.
Readers can send their stories directly to us at erik@documentfilms.com
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