Search our Archive

02/08/2021

Irish National Stud in sales mission to boost American tourist numbers to Kildare

Tourism

Irish National Stud in sales mission to boost American tourist numbers to Kildare

David Wardell, Irish National Stud & Gardens (centre), at an event in Washington

Tourism Ireland, together with a delegation of 12 Irish tourism companies, including Kildare's Irish National Stud and Japanese Gardens, recently undertook a sales blitz to the US to entice American tourists to Kildare.

The schedule took in Washington DC, Atlanta (Georgia) and Boca Raton (Florida).

The schedule included a B2B event in each city, with an interactive presentation showcasing Ireland – giving the participating companies, including the Irish National Stud and Japanese Gardens, a platform to promote and sell to the key American decision-makers in attendance. 

Tourism Ireland has prioritised North America, as a market which offers a strong return on investment, in terms of holiday visitors and expenditure. In 2019, Tourism Ireland aims to surpass the record-breaking performance of 2018 and to grow revenue from North American visitors by €1.99 billion generated by 2.17 million visitors 

Similar events will take place in Chicago, Boston and Dallas, in April; and on the west coast of the US in late 2019.

More News

Buy the e-paper of the Donegal Democrat, Donegal People's Press, Donegal Post and Inish Times here for instant access to Donegal's premier news titles.

Keep up with the latest news from Donegal with our daily newsletter featuring the most important stories of the day delivered to your inbox every evening at 5pm.