Irish shoppers warned to watch out for scams ahead of Black Friday sales
From fake discounts to online scams, the CCPC has shared some simple steps to protect your money during this year’s biggest shopping event
With Black Friday just weeks away, Irish shoppers are being urged to think twice before snapping up seemingly irresistible bargains.
The Competition and Consumer Protection Commission (CCPC) has issued ten essential tips to help consumers shop safely, avoid scams and make the most of the upcoming sales.
Black Friday falls on Friday, November 27 this year, with retailers expected to offer major discounts on everything from electronics and clothing to household appliances and Christmas gifts.
However, the consumer watchdog has warned that flash sales, countdown clocks and limited-time offers can encourage shoppers to make rushed decisions and spend money on items they don't actually need.
The advice comes as previous CCPC research revealed that almost three-quarters of consumers surveyed had made an unplanned purchase during a sale, with almost 60% of those shoppers admitting they later regretted it.
With that in mind, the CCPC has outlined ten ways to shop smarter and stay safe this Black Friday.
1. Know your consumer rights
Your consumer rights remain the same during Black Friday and other sales events.
If an item is faulty, you are still entitled to an appropriate remedy, which may include a refund or replacement, regardless of whether it was purchased at a discounted price.
2. Check the returns policy
Before making a purchase, familiarise yourself with the retailer's returns policy.
Shops are not legally required to accept returns simply because you've changed your mind about an item bought in-store.
However, when shopping online, consumers generally have 14 days from receiving their order to cancel their purchase, subject to certain exceptions.
3. Watch out for hidden costs
That amazing bargain might not be quite so appealing once delivery charges are added.
Always check the total cost of your order before completing your purchase, including any additional fees.
4. Pay by debit or credit card
The CCPC recommends paying by card when shopping online, as this may provide additional protection through chargeback procedures if something goes wrong.
Consumers should also regularly check their bank statements and immediately report any suspicious transactions.
5. Make a shopping list
Before browsing the Black Friday sales, write down what you actually need.
Having a list can help you avoid unnecessary purchases and prevent you from being tempted by discounts on items you never intended to buy.
6. Don't fall for pressure tactics
Messages such as "Only three left!" or "Sale ends in ten minutes!" are designed to encourage quick decisions.
The CCPC advises consumers to ignore the pressure, take their time and consider whether a purchase is genuinely worthwhile.
7. Research prices in advance
Just because something is advertised at 25% or 50% off doesn't necessarily mean you're getting the best possible deal.
Research the usual selling price of products you're interested in before Black Friday arrives.
You may discover that an item has previously been available at a similar price or could be discounted again after Christmas.
8. Compare prices across retailers
Don't assume the first Black Friday offer you spot is the cheapest.
Check several retailers and consider using price comparison websites to find out whether you're getting genuine value for money.
9. Be alert to online scams
Black Friday presents opportunities for scammers to target shoppers with fake websites, misleading advertisements and fraudulent social media offers.
The CCPC recommends following three simple steps: stop, think and check.
Be wary of unfamiliar retailers, suspicious links and offers that appear unusually generous.
Rather than clicking on advertisements through social media, visit the retailer's official website directly and check independent customer reviews.
10. Remember the golden rule
If a deal looks too good to be true, it probably is.
Never hand over payment details or personal information unless you're confident you're dealing with a legitimate retailer.
Consumers are encouraged to take their time, research purchases carefully and avoid allowing the excitement of Black Friday to cloud their judgement.
Further information and consumer advice are available on the CCPC website at www.ccpc.ie.