Electric Picnic reveals official festival jersey with profits going to charity

Electric Picnic has revealed its first ever official jersey ahead of this year's festival in August, with all profits from sales set to be donated to Médecins Sans Frontières.

Created in collaboration with popular sportswear brand O'Neills and Guinness, the limited edition jersey celebrates music, culture and community while raising funds for the humanitarian medical charity.

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The launch comes as Ireland continues to celebrate Mayo's historic All-Ireland victory, and much like any good GAA club, it takes a village to make Electric Picnic happen.

Festival goers will have the chance to wear the jersey when they head to Stradbally in just a few weeks time, where The Saw Doctors are performing, giving fans another opportunity to celebrate Mayo's memorable Sam Maguire win.

Available exclusively from oneills.com, jerseys are €60 for short sleeve and €65 for long sleeve.

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James Towell of O'Neills said the collaboration brings together "three iconic Irish brands" while supporting an important cause.

"We're delighted to partner with Electric Picnic and Guinness on this unique collaboration, bringing together three iconic Irish brands to celebrate music, culture, and community," he said.

"At O'Neills, we're proud to create products that connect with people and become part of memorable moments. Knowing that every purchase will also support the incredible work of Médecins Sans Frontières makes this collaboration even more meaningful for us."

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Guinness Senior Brand Manager, Gustavo Levi said the jersey combines two staples of Irish culture.

"We are thrilled to bring Guinness to Electric Picnic this year, and what better way to celebrate than by joining forces with Electric Picnic and O'Neills on a classic piece of Irish culture this special edition festival jersey," he said.

"Celebrating Irish heritage and community spirit is at the heart of everything we do at Guinness. We can't wait to see festival goers proudly wearing the jersey in Stradbally this summer, all while supporting the vital work of Médecins Sans Frontières."

Whether your heading to Stradbally in August, or would just like to support a good cause, you can do it in style with this O'Neills jersey.