New man at Tote

Noel Hayes. Picture: Careline Norris
Noel Hayes has commenced his role as Commercial Director of Tote Ireland, Curragh-based Horse Racing Ireland’s pool-betting subsidiary.

Noel Hayes has commenced his role as Commercial Director of Tote Ireland, Curragh-based Horse Racing Ireland’s pool-betting subsidiary.

He joins the Tote from Boylesports where he was Head of Sportsbook.

He started his career with AIB Corporate Banking, then joined Paddy Power, initially as Poker Product and Operations Manager and latterly as Poker Retention and VIP Manager. The 31-year-old sports fan is a native of Banagher, Co Offaly, but lives in Dublin. Noel graduated from DCU with an MSc in Finance & Capital Markets.

His academic work focused on ‘The Efficiency of On-Course Horse Racing Betting Markets’ and he continues to work with academics from DCU Business School on this field.