Kilkenny’s decision to include a Kildare outlet in its national expansion plans is due to the performance of stores in Newbridge’s Whitewater Shopping Centre.
Kilkenny opened its doors in the shopping centre last Saturday, October 12. It is the latest move in the group’s Irish expansion, which included the recent opening of a new shop in Swords and a warehouse in Cork.
Ten new jobs have been created with the Newbridge opening, which occupies the recently-vacated Monsoon unit.
“We’ve been looking at the Irish market for the last 12 to 18 months, and in our research we identified Whitewater as a very high-performing centre,” said group marketing manager Gregory O’Gorman.
He said that the group considered Kildare Village as a possible location, “but for us Whitewater is a better fit”. He said that Kilkenny operates on lower margins than the retailers in Kildare Village, and could not offer the 30 percent plus discounts on stock common at the retail village.
It expects its footfall in Whitewater to be 95 percent domestic trade, and will offer jewellery, gifts, crafts, pottery and homewares in the 2,500 square foot unit.
Carraig Donn has recently moved to the vacated Tommy Hilfiger unit opposite the new Kilkenny store. Mr O’Gorman acknowledged that the two brands are competitors to some degree and noted there would be a certain amount of overlap in a country with a limited number of shopping centres.
Meanwhile, Golden Discs also opened its new store in Whitewater last Saturday, creating another 10 new jobs.