Retail Excellence Ireland (REI), Ireland’s largest retail industry body, has just announced the finalists for REI National Store of the Year 2012.
Thirty finalists, including Nolans Butchers of Kilcullen, will have to wait until Saturday, November 3 to find out who will be awarded the REI National Store of the Year 2012.
The National Store of the Year is part of the REI Awards, which were established in 1997 to promote best practice standards in the Irish retail industry. The Awards, in partnership with Barclaycard, recognises Ireland’s best retail stores, companies, people and websites, and aims to promote best practice standards in the Irish retail industry.
As part of the selection process, all store entrants were visited by a Mystery Shopper, with those exceeding demanding service and standards criteria making it to the Top 100 Stores. A team of Store Assessors then visited each of the Top 100 Stores, selecting the Top 50 stores and then the final Top 30. The National Store of the Year will be selected based on the reports data gathered and a review of store photography and in-store video recording evidence.
David Fitzsimons, Chief Executive, Retail Excellence Ireland commented, “The very high standard of service, customer engagement, innovation, display and levels of investment among Irish retailers made selecting this year’s finalists particularly difficult. High standards are particularly important given the very severe challenges currently facing Ireland’s retail industry.”
The Retail Excellence Ireland Awards will take place in the Radisson Blu Hotel, Galway on November 3with President Michael D. Higgins in attendance.