A still from the Primark Spring Summer campaign
A Kildare bog has been used as the backdrop for a top international fashion shoot.
Primark chose Lullymore Heritage and Discovery Park as the location for it's latest ad campaign for MFI Magazine.
The railway line, turf banks, heather, and peaty soil give the men’s fashion shoot an earthy feel. Although, it must be pointed out the trendy outfits wouldn't be something one might wear when footing turf.
Watch this stylish video below