A team of special young gum wardens were on hand last Wednesday, June 4, in Kildare town to launch the 2014 Gum Litter Taskforce Environmental Awareness campaign.
The youngsters from the senior infants class in St Brigid’s Primary School, Kildare town, took to their ‘eco cab’ vehicles to spread the message that they too are doing their bit to keep the town tidy.
The gum-busting campaign launched last week by Kildare County Council aims to reduce the incidence of chewed gum being thrown on the ground.
Anyone caught discarding a piece of chewing gum in an improper way could face a €150 littering fine.
KCC’s effort is part of a national campaign has seen a one-third drop in gum litter since 2012, according to the taskforce organisers. This is thanks in part to a well-known television advertising campaign about the responsible binning of used gum, with the slogan ‘Bin It Your Way’.
Speaking at the Kildare launch, Kildare County Council’s Environment AwarenessOfficer Dara Wyer said: “It’s wonderful to see that community involvement is still alive and well in Kildare town as well as in towns right across the country.
“The GLT campaign brings together the general public with industry and local authorities to reduce litter and show pride in their towns working together.”
As part of the campaign, there will be a schools education programme aimed at those in first year of secondary. Called ‘Bin It’, it will take workshops into schools and provide materials for teachers to integrate into lesson plans. More information on this programme is available on the website www.chewitbinit.com.
There is also a ‘Bin It Your Way’ game which is available free to download from the App Store and Google Play. More information can be found on www.gumlittertaskforce.ie.