The return of a true icon

Volkswagen Ireland is launching the 21st Century Beetle into the market. One of the three most successful cars ever sold, selling 21.5 million units (first generation), The Beetle is the symbol of the Volkswagen brand. It links the emotional heritage of the “Original Volkswagen” to the future of Volkswagen.

Volkswagen Ireland is launching the 21st Century Beetle into the market. One of the three most successful cars ever sold, selling 21.5 million units (first generation), The Beetle is the symbol of the Volkswagen brand. It links the emotional heritage of the “Original Volkswagen” to the future of Volkswagen.

With excellent product characteristics, the 21st Century Beetle has shed its niche vehicle tag and rekindled the spirit of the ‘people’s car’ by providing an emotional, sporty and practical everyday driving experience starting from €19,995. More affordable and more accessible to a new generation of motorists compared with many of the cars in its class, this third generation Beetle will appeal to the Irish public to fall in love with an automotive icon all over again.

Today’s Beetle transfers the styling of the original Beetle and the 1998 New Beetle into a sportier, more masculine era. Following the design DNA of the Volkswagen brand, the 21st Century Beetle demonstrates this through its styling lines, extended bonnet, sharply swept back windscreen and longer wheelbase.

Commenting on the 21st Century Beetle, John Donegan, brand director for Volkswagen Ireland said, “Irish motorists have always had affection for the Beetle and we believe this third generation model will set pulses racing amongst hardcore Beetle aficionados and with a new crop of Beetle lovers. The Beetle has always held a special relationship with Ireland, this unique relationship can be traced right back to the fact that the first ever Beetle assembled outside of Germany took place on the Shelbourne Road in Dublin. From the 50s right up to the late 70s Beetles were assembled in Ireland and this coincided with Beetle’s most popular era both as a symbol of counter-culture and then more mainstream thanks to the adventures of Herbie.”

The new Beetle offers plenty of space for four and lots of luggage. The boot offers up to 905 litres of space, there is the option of a panoramic tilt/slide sunroof and music lovers can opt for a 400-watt Fender sound system – recently named audio system of the year in the USA. Premium optional features also include Bluetooth technology, keyless access with push-button start, leather seats and bi-xenon headlights.

Under the bonnet, new to the range will be a 1.6-litre 105bhp diesel engine with emissions of just 113g/km, capable of 1,279km on a single tank, enough to travel from Dublin, to Cork, to Galway, to Belfast, to Dublin and back to Cork again.

For those looking for a little more aggression from their Beetle there is the superb 1.4 TSI. The 160bhp petrol engine is ‘twin charged’ by a turbocharger and a supercharger, allowing blistering performance of 0-100km/h in just 8.3 seconds yet real-world fuel economy of 6.2l/100km and CO2 emissions of 143g/km.

The range starts with a 1.2 105bhp TSI engine with emissions of 129g/km and capable of returning 
5.61/100km for just €19,995. The 1.6-litre 105bhp TDI diesel starts from €21,995 and the 1.4-litre TSI twin charger starts from €26,320. At the top of the range is the 2.0-litre TDi 140bhp diesel, which still has emissions of just 129g/km, this starts at €27,805. The 1.2-litre TSI, 1.6-litre TDI, 1.4-litre TSI and 2.0-litre TDI are all available with the DSG double-clutch gearbox.

Concluding, John Donegan said, “For all intents and purposes the Beetle has grown up. All that was eye-catching about the icon has been retained and refined with cutting-edge modern driving technology. Now we have an agile, driver-orientated coupe that offers exceptional features and premium options, all at very competitive pricing.”

- Bob Flavin