X Factor Judge Louis Walsh might be more familiar with tuneless warblings on the hit reality show than the finer points of fashion on the turf,.
Nevertheless, the Mayo man who unleashed style icons Jedward on the world will jet into Punchestown this Friday, April 27, to judge the final of the Coast-sponsored Best Dressed Lady competition.
His fellow judges will be stylist Lisa Fitzpatrick; chairman of Aurora Fashions Ireland, which owns Coast, Ian Galvin; MD of Coast Margaret McDonald and Olivia Gaynor-Long, owner of private members’ club Residence on St Stephen’s Green in Dublin.
The Best Dressed competition was officially launched at a glitzy reception in Residence last week, attended by Dick O’Sullivan, general manager of Punchestown and the Kildare racecourse’s sales and marketing director Liam Holton.
The overall winner of the Best Dressed Lady competition will bag a two-day stay in New York, Madrid and Londan with E1,000 worth of Coast vouchers to be spent in stores in those locations.
The Best Dressed winner will be announced on the traditional ‘Ladies Day’ at the festival, which is next Friday. But daily finalists from Tuesday onwards will be picked by a raft of celebrity judges to contest the grand finale.
Judging the style on the opening day of the festival were be two Kildare girls who know all there is to know about fashion – model Pippa O’Connor and fashionista Gillian Quinn.
Athy teacher Naoise Phelan was the winner of the Best Dressed Lady on the first day of the festival. She wore a yellow vintage dress, a hat of her own creation, a Newbridge Silverware brolly and a flowery box bag from Penneys.
Wednesday sees Irish Independent Fashion Editor Bairbre Power team up with Eurovision Queen Linda Martin, and on Thursday, Ireland AM’s Sinéad Desmond will be looking out for winning style with former Miss Universe Ireland Roz Purcell.
Each daily winner will get a E1,000 coach voucher, and there are also Coast goody bags up for grabs for the daily finalists.