‘Peafect’ campaign for Maynooth farmer

Dave Robinson from Maynooth is competing against two other young farmers to become Batchelors Farmer of the Year. The three lads have been chosen by Batchelors Peas to be the heroes of a new campaign celebrating real Irish farmers, writes Lisa Deeney.

Dave Robinson from Maynooth is competing against two other young farmers to become Batchelors Farmer of the Year. The three lads have been chosen by Batchelors Peas to be the heroes of a new campaign celebrating real Irish farmers, writes Lisa Deeney.

With the tagline ‘Nothing Fancy but Very Tasty’ the farmers represent the three Batchelors Pea varieties, mushy, marrowfat and peas and can currently be seen in outdoor advertising all across the country.

The campaign celebrates Batchelors Irish heritage and aims to put peas back on the menu of families around the country.

The Kildare farmer, representing Marrowfat Peas, features in the posters with lines like: Fancy a bit on the side? and D’ya wanna spoon? Dave is 28 years old and in his spare time he enjoys motocross and boxing. Speaking to the Leader, he says the campaign was “good craic” but that he would “stick to the farming”.

“It’s not really something I would normally do. It was good craic and something different. I’ll stick with the farming though. My mom shrieked a bit at the billboards but got used to it and saw the funny side,” he said.

Dave has been farming full time since 2007 having previously practised as a carpenter for four years. He thinks life is just “peafect” and he has a soft spot for a bit of pea soup. Indeed don’t we all Dave!

To vote for your favourite Batchelors Farmer or to see personal video messages from each of our farmers the public can visit www.facebook.com/batchelors. The page will also double up as a central location for all elements of the campaign.

Batchelors have been making beans and peas in Ireland since 1935. It had a factory in Athy for many years. It currently contracts more than 700 acres of Irish peas.