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New Naas business hits the sweet spot

Sue Dempsey and Fiona Craul of Sweetspot Sourcing pictured launching their latest venture, Promogear.ie  Photo Tony Keane.

Sue Dempsey and Fiona Craul of Sweetspot Sourcing pictured launching their latest venture, Promogear.ie Photo Tony Keane.

They’re everywhere - pens branded with the name of a charity you once donated to, keyrings with the logo of your favourite football club or mugs featuring the ‘mug’ of your local election candidate.

Now a new business set up by two Naas-based women is offering small companies the chance to get their names and logos on promotional items ranging from trolley keychains to biros to flash drives, with the mimimum fuss and effort.

Promogear.ie was launched at the recent North Kildare Chamber Business Expo, held at Sheehy Motors in Naas on June 26.

The online company is the brainchild of Fiona Craul and Sue Dempsey, who already run Sweetspot Sourcing, a company which offers low-cost manufacturing for branded products. Sweetspot sources items in China and delivers them to Irish businesses.

To develop and launch the new company, they teamed up with Brian Larkin of Rathcoole-based digital marketing organisation Promozoo after meeting at a conference two years ago .

The difference between Sweetspot and the new company, according to Ms Craul, is that “Promogear.ie deals in smaller volumes of branded items”, making it ideal for the SME which wants to order small amounts of reasonably-priced, branded items to give out to customers or clients.

Promogear.ie customers can use 3D technology to get a 360 degree look at the items they are buying. They can also personalise the promotional items by adding images, lettering and colour, see what the personalised item looks like and complete the order, all online.

 

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