Newbridge Silverware launchs Leinster's first Chinese 'Welcome' attraction

Deal expected to bring more Chinese Tourists to Newbridge

Sarah Peppard

Reporter:

Sarah Peppard

Email:

sarah.peppard@leinsterleader.ie

Newbridge Silverware

Pictured with William Doyle, CEO, Newbridge Silverware, Louis Chen, Tara Kerry (Fáilte Ireland) and Sue Fong Gan.

A huge influx of Chinese tourists are expected to flock to Newbridge, following a new deal Newbridge Silverware have signed with a Chinese Tourism group.

Newbridge Silverware staff have been specially trained with assistance from the China Outbound Tourism Reach Institute (COTRI), as part of a new ‘Welcome’ attraction.

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Newbridge Silverware is the first business in Leinster to be awarded the accreditation. The Kildare company said this deal will make it a key destination for the many Chinese tourists visiting the showrooms and museums over the coming years.